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Who is Girl Powder

GIRL POWDER is more than a brand, but truly a way of life. In 2002, Girl Powder began as an online ride-share message board for women to connect with one another to gain safer passageways to the mountains in Lake Tahoe. Winter after winter, girls used the ride-share message board to get to the slopes to ski and snowboard. Soon the catchy name, GIRL POWDER, naturally branded itself throughout Northern California reflecting GIRL P-O-W-E-R, uniting and empowering many ski and snowboard girls. Now in 2011, GIRL POWDER still stands strongly on its philanthropic roots further advancing from the days of a ride-share message board. Today, GIRL POWDER is launching a collection that advocates strength and empowerment of women, is home to a world-wide community of women that love the active life-style, and supports a team of girls known as Team GIRL POWDER!